Businesking

Marketing Abilities

Admin — Wed, 22 Feb 2012 06:23:44 +0000

In this article i highlight some of the marketing abilities needed by marketers depending on their function within an organization.

Marketing abilities needed by advertisers – Creativity is one ability which an advertiser needs. Although many advertisers are naturally born with this ability, there are some proven scientific methods to improve productivity and to enhance your right brain thinking.

Marketing abilities of Market researchers – Market researches need to be very good mathematically as well as analytically. They need to be very good at extracting information from tons of data and using the same to generate the best marketing strategies.

Marketing abilities needed by a strategist – A marketing strategist uses the reports generated by market research to further determine the future strategies of a company.

Abilities which a strategist needs include indepth thinking and decision making along with awareness and sound knowledge. A strategist works at the core of the organization and hence strategies are a work of top management only who have experience and can make sound decisions keeping different aspects of a company in mind.

Marketing abilities of an Online Marketer – An online marketer needs to be highly dynamic and adaptable in nature. The online arena is changing rapidly with new technologies and methods being on a very rapid phase. The online marketer thus needs to adapt to such a changing environment.

Marketing abilities of Sales personnel – Sales personnel need to be excellent in their communication skills which ultimately helps them in making the customer understand their products as well as convince him to buy the product.

At the same time sales personnel need empathy to understand the customer requirements and accordingly suggest the correct product to him.

Marketing abilities of Channel Executive – A channel executive needs to be very perceptive and empathetic as he needs to maintain relations with his channel, motivate them as well as diffuse any exploding situation. Channel conflict is a common phenomenon and in such cases the initiative taken by channel executives plays a crucial role in diffusing conflict situations.

These are some of the roles in which marketing professionals need to improve on their abilities. Which role are you in? And what roles do marketing abilities play in your profile?

Relationship | Food | Gift

The Customer Service Satisfaction

Admin — Sun, 19 Feb 2012 00:26:30 +0000

A healthy business knows how to effectively cater to their customers in the general interest of business financial stability that is constantly intertwined with above average customer satisfaction.
A good customer service satisfaction goal starts with the knowledge of the customers needs, how these needs are satisfied and how both the giving and receiving end benefit from this knowledge. Customer Satisfaction is a cycle that gradually changes over time. And as needs change, the demands increase and the current delivery of the service is reassessed, each cycle creates strategies on how to increasingly satisfy customers.
Sales are the most common indicator of satisfaction. A high sales average means good customer satisfaction. Accurately stating, the highest overall indicator of true customer satisfaction is retention and exclusive patronage. The key here is to have a good business-to-customer relationship based on rapport and all-out support.
Through face to face interviews, the level of customer satisfaction may be measured. This can be done when a customer walks out of the store or office or has just had firsthand experience of a product or service.
A customer-oriented business has a detailed and easy to grasp FAQ service. Frequently Asked Questions generate the most traffic in Customer Support. FAQ lessens the work of customer service representatives by providing answers to possible queries beforehand. However if there are queries that a customer cannot find an answer to, they may use the technical support service of the business.
For immediate support to customer concerns, calls may be made to inbound call centers or a schedule may be set for an outbound call to the customer. For customers who dont require a timely solution to their concerns, an e-mail support service is also an option. Various methods are made available to address customer needs to ensure that they are attended to in the manner that is most convenient to them.
Escalation management can be considered the hardest task in a customer support system. These are high risk calls with more often than not irate customers. In escalation management, there is an appropriate authority to receive all complaints and interactions. First, there must be a detailed review of the incident. The complaint is then subjected to existing policies for resolution. The goal is to handle the problem quickly, effectively and in the least stressful way possible. A confirmation that the issue has been resolved is always a standard practice. All interactions must be well recorded/documented to minimize liability, provide detailed information and to formulate efficient solutions for prevention of such incidents.
In all businesses, customer satisfaction is a priority. Their patronage provides the life-blood to all business ventures. All customer-related issues are treated seriously no matter the frequency of the complaint because nothing is more important than to keep customers happy. A good business & customer relationship results in higher customer patience, a solid business image and business permanence. Customers FIRST! Everything else follows; happy customers lead to higher gains, happy customers improve credibility and happy customers keep the business thriving.

In all businesses, there is a common belief that others even ask their employees to memorize. This is customers are always right. When this is forgotten in the process of fixing problems with customers, level of customer satisfaction is affected negatively.

Free Customer Service Resume

Admin — Fri, 17 Feb 2012 22:27:16 +0000

Customer service positions involve number of job responsibilities to be handled. These duties may differ depending on the position you are applying. When applying for this job in any company you need a resume that will highlight all your previous work experiences, major accomplishments, strengths, skills, academics, etc. As the customer service executive will be responsible for assisting the clients and solving their queries, they need to be highly skilled in their work. Employer will be checking the presence of necessary skills in the application sent by the candidate. If they don’t find them in your CV, your application will be obviously rejected even if you are most suitable and highly experienced. You can refer the free customer service resume template to get detailed idea on listing the details in corresponding sections.

Also, the sample customer service resume templates can help you in explaining what section you have to focus on and how a perfect customer service resume should look like. Here are some basic tips for drafting your customer service executive resume.

Customer Service Resume Tips

Following are some important job duties of a customer service associate:

Assisting the clients and provide them online assistance
Respond quickly to the questions of the clients
Direct communication with the customers either on telephone, or face to face
Maintain the records of customer transactions and interactions
Managing the customer accounts
Performing the customer verification checks
Processing the applications, requests and forms
Keep track of the actions taken for resolving customer queries
Interacting with the customers to get feedback on the provided services

As these customer service executives have to interact with number of clients during their work, they should possess excellent interactive skills and interpersonal communication qualities.

They should clearly understand the customers complaints and provide necessary solutions. Here are some basic tips for writing resumes for such position.

Format

Selecting appropriate format is a must for presenting your customer service information. There are different formats for resume writing. Chronological format is best for an experienced customer service associate. The work history and education details can be listed in reverse chronological order. With such presentation of details, employer will know about your most recent work experience and expertise. You can use a functional format if you are a fresher application. As a fresher, you will have to focus on your existing customer service skills to get attention from the recruiters. In this format, key skills are listed immediately after the career objective section. Hence, while reading your CV, employer can go through your skills quickly to decide your aptness for the job.

Resume Length

Length of your application is another important factor playing a significant role in your selection. Lengthy resumes will never get attention from hiring managers and will not be read and hence will not get you the desired job opportunity. Keep in mind to limit the length by including the most relevant information. Do not include anything irrelevant to the applied position.

Skills

Skills are most important part of customer service resumes. There are number of skills required for working in this position and you need to mention all of them in your CV. You will also get the list of expected skills in the job advertisement posted by the employer. Go through this posting to know these expected skills and include them in your CV.

Referring free customer service resume template for drafting your CV for this position will save lot of time. Such templates provide you the information on listing the corresponding details in the respective sections. You can follow the instructions provided and draft a job winning application.

Ethics For Your Energy Business

Admin — Thu, 16 Feb 2012 20:25:48 +0000

Before you start any business you need to decide what the purpose of the business is, and what your ethics are. These can change as the business continues, but you should start with some sort of a compass.

By the time you are teaching classes in energy work you have probably encountered several different teachers. Teachers teach us great things to do, but may also teach us things we don’t want to pass on to others. At some point we have all felt uncomfortable at a class or have taken something that was said, personally. You take away with you that which benefited you and leave the rest behind. All of the class experiences that you have had will help you to set standards for your own teaching. Your personal code of ethics will play an important roll in your energy business.

Decide how your purpose for your business works with your ethics.

As an example, let’s say your purpose is to teach Reiki and put more healing lightworkers out into the world, but then you don’t teach your students how to teach their future students. The fear may be if your experienced class members begin teaching others then you have fewer people to instruct in your classes. Obviously the money that is paid to you for these classes is probably the basis for your fears. On the other hand, if you are getting paid to teach a class of individuals who have been practicing for months to become Master/Teachers, and you leave out important information to help them become the best teachers they can be, what do you think is being said about your code of ethics? This is just one example of how you can sabotage the business you have worked so hard to create.

Before you begin your energy business write down what you hope to accomplish and then create a code of ethics to match your purpose.

Many business owners depend on word of mouth for their advertising. Keep in mind that it is easier to maintain a good reputation then it is to fix a bad one.

Your Online Business Work Ethic

Admin — Wed, 15 Feb 2012 21:50:16 +0000

As an entrepreneur who works from home, it is more important than ever to learn the techniques for developing a strong work ethic in your online business. When you work at home, you are your own boss. You answer to no one but yourself. Maintaining a good work ethic can prove difficult because you have little accountability to anyone else. This fact can easily become a roadblock for people with underdeveloped self-management skills. If you are going to operate your own home based business, you must cultivate the necessary habits if you hope to be successful.

Self-motivation and confidence is key in your ability to handle your daily tasks. Use your prior training, or learn the skills you need to, in order to solve problems and challenges that will occur over the course of your day. There are a plethora of resources available on the Internet that will allow you to find solutions independently.

Make use of these and your time will be much better spent than trying to hunt down someone else to answer your questions.

As you learn to develop a strong and consistent work routine, you will discover the importance of professionalism, even in a comfortable atmosphere like your home. While there is no need adopt a corporate dress policy every day when you are working by yourself, but many home based business owners have outside employees, suppliers or clients. You should always maintain an air of professionalism when you meet with clients or employees regarding business. Dress, talk and act professionally about work-related issues. Use your best judgment about how to handle personal conversations with business associates.

As an online business owner, your experiences will not always be positive. You will come in contact with people, whether over the phone, through email or in person that will be negative or argumentative. Learn to put a positive spin on these types of encounters. Pessimistic people enjoy company, but you do not have to give it to them! It is amazing the power you have to alter the tone of a conversation simply by taking a more positive approach.

Another key attribute in developing a strong work ethic is to honor your commitments and goals to do the job right the first time. Through your success, you will motivate others in your realm of influence to work harder as well. This combination will help build not only your business but will empower others to do the same.