Dan Katz of PSK Supermarkets, a Mount Vernon, N. Y. based chain of Foodtown grocery stores, knew he had a problem: His customers were making fewer trips to his stores and spending less money each time. Facing intense competition for customers from both traditional competitors and newcomers like FreshDirect and Whole Foods, he needed to [...]
The benefit for the multitude of users of the social networking giants like Facebook, MySpace and Twitter is fairly obvious. It allows them to connect, locate, rediscover and otherwise enjoy friends and topics regardless of geographical location. The upside for businesses to enter this arena has not always been as clear. Businesses can gain a [...]
Rarely is there a day when someone in the world doesn’t wake up and drink a cup of coffee, tea, or hot cocoa. Most people who drink hot beverages in the morning or at any time during the day usually drink them out of a coffee mug. Because mugs are so commonly used it’s ideal [...]
Integrated Marketing Communications is a term used to describe a holistic approach to marketing communications. This aims to ensure consistency of messages and the use of complementary media. This concept includes online and offline marketing channels. online marketing channels including e-marketing campaign or program of search engine optimization (SEO), Pay-per-click, affiliate and e-mail, banner to [...]
Marketing Resume – There are many marketing job. The first step in the process of looking for a job of marketing is to create your resume. As a marketing professional, you have to sell goods or services. In addition to goods and services, you need a curriculum vitae, making note of potential employers will sit [...]