Businesking

These figures are even more dramatic when 24 FOX network added commercials and five NFL spots on the mixture. Both FOX and the NFL have franchise partners and the value of these 29 ads included in the height balloons millions. In all 62% (82 ads) Some 131 of ads that aired during the 4-hour program broadcast work for companies in franchising.

According to the American Association of Franchisees and motorcycles (AAFD) Chairman Robert Purvin, which launched the organization Super Bowl advertising poll 21 years ago to life, demonstrating “Super Bowl advertising continues to the power of franchising. How else can small businesses make to their messages with nearly 100 million households share at once? “

FOX reportedly paid a record average price of .7 million per 30-second spot (, 000 per second). The higher costs do not seem to impact advertiser demand, as Fox had said its available inventory, an weekly sales before the Super Bowl XLII game day. The total number of points played during the game deserves FOX estimated 0 million U.S. dollars. Budweiser again led all customers with 9 points, they earn exclusive rights during the game broadcast on and off rivals Miller Brewing and Coors for the first time in years.

But for a single point .7 million, the advertising costs for a ubiquitous franchise such as McDonalds (which aired just one ad this year) breaks per store below 0 when divided between the approximate 15,000 U.S. restaurants in the chain. “The collective marketing power among franchised businesses is enormous,” adds Purvin.

After Anheuser-Busch, ran only six customers more than one or two spots. Pepsico as a second Budweiser, buying several minutes of ad time among its franchised soft drink brands and its non-franchised Frito-Lay brands (primarily Doritos). Ford ran several spots during the game and during the Pregame show. General Motors, Honda and Toyota (all product franchisors) each ran three spots for various brands. Only a cooperative network, California Cheese, advertised in the past, cooperatives like Ace Hardware and the Almond Growers Association have been active, but this year they stayed away

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Business format franchisors – those of which consumers traditionally associate with franchising – accounted for only 11 commercials (one fewer than in 2007, but after more than 50% from previous years), including spots from McDonalds, Taco Bell, Pizza Hut , Cars. com, and regional entries (on the west coast, where the survey was conducted) from Jack-in-the-box. The business format segment was much more active in the pre-and post-game markets.

Franchisors were still dominant in the pre-and post-game markets, including a strong showing of business-format franchises (the 29 spots ran out of the prime-time slots, and increase of 20% over the previous year). The AAFD survey counted 135 spots during the 4 hours of programming before and after the game presentation. 82 ads were not by franchisees, compared to 53 out-of franchisees. Subtracting 20 FOX pregame promotions and a dozen political advertising in advance of “Super Tuesday” primaries, there were 21 more franchised spots that you as a non-franchised, the highest rate for several years.

Between 02.00 and 10.00 clock clock Eastern time, consumers are “treated” to almost 2 hours and 15 minutes (approximately 266 thirty-second ads), 62%, which were placed by companies operating in franchising (164 30-second spots, to 102 non-franchise sponsored spots) compared. This was about the same ration as in 2007.

Manufacturers led the non-franchised segment with 15 ads, with several drugs. Movie Promos inflated to 17 spots during the Pregame and game periods, up significantly from last year. Nine retail ads aired during the broadcast seven hours, this was a virtually non-existent segment in the last two years.

During the game advertised around 57 different companies, plus three public service announcements. Bridgestone Tires sponsored the half time show, while Amp Energy Drinks (Pepsi, Salesgenie.com, Chase Bank, Chevrolet, Taco Bell, Pizza Hut, and State Farm Insurance each sponsored show segments of the 4-hour pregame. Cadillac sponsored the short post game festivities.

This year’s crop of ads were less striking than the last few years, with seemingly no candidate intended for the Super Bowl Ad Hall of Fame, although E-Trade baby stock trader was pretty clever. Three other memorable ads were delivered by Budweiser (Clydesdale ‘Rocky Balboa’) and Coca-Cola.

About the AAFD

The American Association of Franchisees and motorcycles is the oldest and largest direct member non-profit trade association representing the interests of franchisees and independent dealer networks throughout the United States. Stressing market solutions and franchisee empowerment through independent franchisee associations, has the AAFD has grown to represent more than 60,000 nationwide franchise company.

Founded in 1992, the AAFD focuses on market driven reform to fulfill its mission to define and promote collaborative franchise cultures that the AAFD describes as Total Quality Franchising. Since the founding of the AAFD has represented more than 50,000 franchised businesses in the United States. The AAFD currently has members in all 50 states and represents more than 100 different franchise systems.

The AAFD’s Fair Franchising Standards, Fair Franchising Seal, Trademark Chapters, and emphasis on Marketplace Solutions led the club to be recognized as a growing force in franchising. The AAFD’s Branded Partner programs add a new dimension to the value of AAFD membership. The AAFD provides a broad range of services, member help franchisees build market power, create legislative support of interest to franchisees provide legal and financial support, and offer a wide range of general member benefits.

For more information about the conference or the AAFD, please call toll-free -. 800-733-9858 or visit www.AAFD.org